We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.
True story: Neil DeGrasse Tyson actually popularized the term Manhattanhenge. Here’s a 2002 article he wrote about the phenomenon. “Upon studying American culture, and what is important to it, future anthropologists might credit the Manhattan alignments to cosmic signs of Memorial Day and, of course, the All-Star break. War and baseball,” he suggested at the time.
At least New Yorkers get one excellent sunset a year. In New Mexico… we get them almost daily!