We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.
Albuquerque, NM — (SBWIRE) — 05/01/2013 — Come celebrate Grandma on Saturday, May 4, 2013 from 10am – 2pm at the Walmart on Coors and I-40. Bueno Foods will be celebrating Mother’s Day by taking free portraits of grandmothers as a special keepsake for the holiday.. Get FREE 5X7 photos taken…
Facebook announced an overhaul of the News Feed last week. I got the new design yesterday.
All in all, I like what I see. (And Facebook made sure there was plenty more to see.) For social marketers and brand page owners, the new user experience presents some intriguing opportunities – though you might need to make some tweaks to the way you’re currently doing things.
Here’s what I’ve learned playing around with the new-look News Feed.
1. News Feed is designed for the visual web. With the launch of Timeline in late 2011, Facebook took its first steps toward being a visual web platform (coincidentally just as Pinterest was becoming a force to be reckoned with). With the redesigned News Feed, Facebook has taken this a step further, forcefully emphasizing image quality and de-emphasizing text heavy posts. That means your visuals will play a more prominent role in your social marketing. But before you go on a photo free-for-all, there are some things to keep in mind.
When posting images to your Timeline, note that there are two types of stories generated when posting an image (which may be a temporary A/B test): one positions the post text above the photo while the other overlays the text in white and applies a dark gradient to the top of the image (see comparison in fig. 1). In either case, landscape images should always be used. Portrait photos will not be resized to fill the entire feed width (see fig. 2).